Last updated September 23, 2026

1. Who we are

looking.care (“we,” “us”) operates an online marketplace that connects families with independent care providers. This policy explains what information we collect, how we use it, and the choices you have. It applies to our website and apps (the “Service”).

2. Information we collect

We collect information you give us and information generated by using the Service:

• Account & profile — name, email, phone, password, and (for providers) role, credentials, license numbers, uploaded documents, and any optional profile links you add (such as a Nextdoor or LinkedIn profile).
• Care details — the care plan you build when booking, the address where care is delivered, scheduling, messages exchanged in-app, ratings, and any issue reports.
• Shift records — GPS-based clock-in/clock-out (Electronic Visit Verification) used to confirm attendance at the care location, and the completion checklist.
• Chats with Mily — what you type to our site assistant and what it replies, saved without your name, account or device attached; emails, phone numbers and street addresses are removed before it is saved. We use it to improve the assistant.
• Payment information — processed by our payment processor; we do not store full card numbers.
• Device & usage — basic technical data (approximate location by region, device type, log data) to run and secure the Service.

3. How we use it

To create and manage accounts; match families with providers; verify provider identity and credentials; run background checks and continuous monitoring; enable booking, messaging, scheduling, and EVV; process payments and payouts; provide support; detect fraud and enforce our Terms; and comply with law.

4. What other users can see

Providers see what they need to do the work: your name, the care address, your care plan, and your messages. Families also have one figure shown to caregivers — the percentage of your bookings that were cancelled less than 24 hours before the start, and only once your account has enough booking history for that figure to mean anything. Individual bookings, dates, and the identities of caregivers involved are never shown. Terms §8 describes this.

Optional profile links a provider adds are shown once we verify them. If we verify a provider’s Nextdoor profile they earn a “Verified neighbor” badge, and the link to that profile appears on their listing. Adding the link is optional and entirely their choice — a provider who does not want it shown does not add it, and can remove it from their credentials at any time.

5. Service providers we share with

We share information only as needed to run the Service — for example with our background-check partner (identity & screening), payment processor (billing & payouts), and messaging/ email vendors (notifications). These partners may only use the data to perform services for us.

6. In-app messaging & contact masking

Messages between clients and providers are kept on the Service and may be reviewed for safety, dispute resolution, and enforcement. To keep relationships and protections on-platform, we may mask contact details (emails, phone numbers) shown in messages.

7. What we do not do

We do not sell your personal information. looking.care products are ad-free. We do not use your care details for advertising.

8. Data retention

We keep information for as long as your account is active and as needed to provide the Service, resolve disputes, meet legal and tax obligations, and enforce our agreements. You can ask us to delete your account (see “Your choices”), subject to records we must retain by law.

9. Security

We use administrative and technical safeguards, including access controls and encryption in transit, to protect your information. No system is perfectly secure, so we can’t guarantee absolute security.

9A. Text messages (SMS)

If you give looking.care (Liberty Marketplaces LLC) your mobile number and check the box to receive text alerts, we send transactional messages about your account: a family asking to reach you, a reply from a provider you contacted, booking and shift confirmations, and account notices. Message frequency varies. Message and data rates may apply. Reply STOP at any time to stop, or HELP for help; you can also turn texts off in Settings. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties. You give that consent to looking.care (Liberty Marketplaces LLC) directly, and it is used only to deliver the messages you asked for.

10. Your choices & rights

You can review and update your profile in Settings, opt out of non-essential notifications, and request access to or deletion of your personal information by emailing us. Depending on where you live, you may have additional rights under laws such as the CCPA. We will not discriminate against you for exercising them.

11. Children

The Service is for adults (18+). Care may be arranged for older adults and other care recipients by the authorized family member managing the account. We do not knowingly collect information directly from children.

12. Changes

We may update this policy; material changes will be posted here with a new “last updated” date and, where appropriate, notified in-app.

13. Contact

Questions or requests? Email admin@looking.care.